Primary Event Rentals was born at a time when the world hit pause.
Just two weeks before COVID shut everything down, Lori Dodds took a leap—starting small with a handful of plates and a vision to serve her community through event rentals. Then came the uncertainty. “Two weeks to flatten the curve” turned into something much bigger.
In March 2020, Scott Dodds lost his job with a national crane and rigging company. Like many families, we were faced with a decision: wait it out… or build something of our own.
We chose to build.
What started as a small collection of rental items quickly grew into a full-service event rental business. As immigrants from Canada, creating stability wasn’t optional—it was necessary. But along the way, this became more than just a way to support our family.
It became a dream.
Before turning 50, Scott and Lori committed fully—pouring their energy into helping others celebrate life’s biggest moments. From weddings and backyard gatherings to large-scale events, Primary Event Rentals exists for one reason:
To help bring your vision to life.
Because every event tells a story—and we’re here to help you create yours.
Every rental we deliver carries the care your special moment truly deserves.
Behind every beautiful event is a team that showed up and gave their absolute best.
Most people don’t realize how much the proper setup truly changes the feeling of an event. Our well-placed tent, matching linens, and the right chairs turn a gathering into something guests talk about for years. That’s not luck; that’s what happens when every rental detail is handled the right way.
(970) 646-3432
Six years of on-time deliveries, clean rentals, and happy clients. That kind of track record speaks louder than words. Many trust our rentals because we deliver, set up, and never let anyone down.
"I had no idea the venue didn't allow outside tent staking. Primary Event Rentals quickly switched to a frame tent setup without any delay. Everything looked amazing."
Posted on Bailey MalinowskiTrustindex verifies that the original source of the review is Google. Scott and his team were awesome! Will definitely be using Primary Event Rentals again!Posted on Cooper NelsonTrustindex verifies that the original source of the review is Google. Great selection and hospitality!Posted on JenniferTrustindex verifies that the original source of the review is Google. Excellent customer service! Reasonably priced and helped me get the items I needed for an event. Will definitely use them for all my rental needs!Posted on michael haugTrustindex verifies that the original source of the review is Google. These guys have been fantastic to work with! I highly recommend them!Posted on Amelia MoritzTrustindex verifies that the original source of the review is Google. 1 million stars! Scott and Lori are incredible to work with and very dedicated to the events industry! Once we were short an item and had only 1.5 hrs before event time and Scott drove all the way towards Denver to meet us! We have been a proud customer of Primary Events for 6 years!Posted on Hailey RogersTrustindex verifies that the original source of the review is Google. The couches and chairs rented for a CSU event were very comfortable and created a home-like environment!Posted on Connor ClarkTrustindex verifies that the original source of the review is Google. Comfy - CSUPosted on Naomi GriffinTrustindex verifies that the original source of the review is Google. We couldn’t have asked for a better experience with Primary Event Rentals. Scott, Lori, and their team truly went above and beyond for our wedding, handling all the rentals from start to finish. From the stunning tent and lighting to the tables, chairs, table settings, and decor, every detail was beautifully done. They also created amazing outdoor lounge setups and made sure the kids had the best time with bouncy castles, play tents, and adorable mini table setups just for them. Every creative (and even slightly crazy) idea we had was executed — including a beautiful chandelier hanging from a tree that lit up and became such a magical focal point. Everything was seamless, thoughtful, and perfectly executed. We are so grateful and would highly recommend them to anyone planning a special event!Posted on Sarah LangTrustindex verifies that the original source of the review is Google. Primary did such a great job of putting together our wedding! Our entire wedding had to move locations 4 days before and Primary saved the day!! Made our dreams come true!!
Renting event equipment without knowing the process leads to wrong orders. We break everything down before you commit to anything.
Absolutely. We serve events of all sizes, from intimate backyard gatherings to large outdoor celebrations.
Yes. Our expansive inventory lets you combine different styles to match your event’s overall look and feel.
Yes. We cover all of Northern Colorado and Wyoming, reaching clients well beyond the Loveland area.
Every rental item is thoroughly cleaned and inspected before it leaves our facility and arrives at your event.
Yes. There’s no minimum order requirement. Rent exactly what your event needs, nothing more.
Yes. We carry spotlights, chandeliers, marquee letters, and dimmer controls for evening and indoor events.
Simply visit our TapGoods storefront, select your items, choose your rental dates, and confirm your order online.
Yes. We regularly work alongside planners and coordinators to make sure every rental detail is handled smoothly.